Total Makeover Challenge Sponsorship

Total Makeover Challenge Sponsorship

 

1-1 Agreement

Both parties Shape Your World Society (www.shapeyourworldsociety.com), a non-profit organization and the below Total Makeover Sponsor will adhere to the terms defined by this document.

1-2 The Challenge

The Total Makeover Challenge (herein referred to as TMC) is a 4 month self-improvement program that educates and encourages women to reach their highest potential in personal health, fitness and self-confidence. Their journey includes weight loss coaching, fitness training, personal growth seminars to find one’s personal mission statement, and workshops on how to walk, talk and present oneself with confidence. Each year this challenge changes women’s lives by giving them an opportunity to find themselves again after losing themselves through raising families, working in unsatisfying careers to just make ends meet or dealing with personal tragedies. This program gives them the energy, support and confidence to take their lives back. It also gives them a sense of “pay it forward” as each year many of the women come back to share and help with the next Challenge.

The Website

The Total Makeover Challenge website (TotalMakeoverChallenge.com) will support all activities relating to the Total Makeover Challenge. The Total Makeover Challenge website will feature all challengers with profile pages that will  show their progress through photos, videos and blogging. The website will also feature all the sponsors of the events with each sponsor having links to their websites to promote their own businesses. All Total Makeover Events will be posted, and photos/videos will be displayed throughout the challenge period.

The Sponsor

Sponsors will have an opportunity to advertise their logo and link to their website in a variety of locations on the Total Makeover Challenge Website. Locations will be dependent on the type of sponsorship purchased or services traded placing sponsors at a Silver, Gold, Platinum, Platinum Plus, Diamond or Title Sponsor level. All Sponsors will be featured on the homepage of the city they are participating in. This is the page that the public will visit first to view the Challenge information, view the competing challengers and read about any updates. All Sponsors will be featured on a sponsor page divided by sponsorship level. Other areas, depending on level of sponsorship, include the registration page and public voting site. The registration page is the page all challengers visit to fill out their application telling us why they need a TOTAL MAKEOVER. The public voting page is hosted by the publication sponsor online contest platform and is the page voter’s visit to vote daily for their favorite challenger. This is the highest level of traffic with nearly 1 million votes in the 2018 Total Makeover Voting period.

The Marketing

This program is marketed through the Newspaper, the TMC Website, social media sites and 3 large community events including The Amazing Race, Little Black Dress Event and Shape Your Vogue Fashion Show.

As mentioned, the publication sponsor, who is the PRESENTING SPONSOR of this program, oversees the public voting through their online contest platform. As told by the votes alone, this platform receives a HUGE volume of traffic in concert with the paper’s already profound local web traffic. Likewise, editorial coverage, promotional ads and social media posts for TMC have massive reach due to the challenge’s general popularity.

1-3 Advertising Agreement

Shape Your World Society Deliverables

On the next page is 7 different advertising packages offered by Shape Your World Society.  All logos will be listed on TotalMakeoverChallenge.com for 8 months starting when registration opens on December 1st and live through to the end of August.

Shape Your World Society will also be advertising through newspaper press releases, social media sites, newsletters, posters and flyers throughout the whole TMC program.  Major advertising promotions will be done through December and part of January to promote the TMC applications and then January to May for each of the online voting periods.  All Challenger participants will be individually marketing themselves to bring as much traffic to their own blogging site and voting page to gain votes to help win a spot in the next challenge segment.   All advertising will direct traffic to the TMC Website and the Newspaper Contest Site which features sponsor logos and links to their websites or facebook pages.

BRONZE SPONSOR

$200 plus tax

Logo and link to website will be featured on one of the Challenger’s Profile Page.

SILVER SPONSOR

$550 plus tax

Logo and link to website will be featured on the CITY HOME page under the SILVER HEADING.  Logo and link to website will be featured on the SILVER Page under Sponsor Section.  (Admin Fee of $50 plus gst will be applied to in-kind donations only)

  • Invitation to Meet & Greet
  • 50% off all Event Tickets. (1 free ticket per event for paid sponsorships)
  • Logo displayed on Little Black Dress Event and Shape Your Vogue Brochure.
  • Opportunities to provide marketing materials for the tables at all TMC Events.
  • Complimentary participation in Gift Bag Distribution to TM registrants who do not make TOP 30.

GOLD SPONSOR

$850 plus tax

  • Logo and link to website will be featured on the CITY HOME page under the GOLD HEADING.
  • Logo and link to website will be featured on the GOLD Page under Sponsor Section.
  • Logo and link to website will be featured on the CHALLENGE REGISTRATION Page.
  • Logo featured on TMC Social Media Platforms once per segment during Challenge period.
  • Display Ad sent out to the Total Makeover Challenge email list. (ad to be provided by sponsor).
  • Invitation to Meet & Greet
  • 50% off all Event Tickets. (1 free ticket per event for paid sponsorship)
  • Logo displayed on Little Black Dress Event and Shape Your Vogue Brochure.
  • Opportunities to provide marketing materials for the tables at all TM Events.
  • Complimentary participation in Gift Bag Distribution to TM registrants who do not make TOP 30.
  • Complimentary spot in the amazing race (value $120)
  • (Admin Fee of $100 plus gst will be applied to in-kind donations only)

PLATINUM SPONSOR

$1,750 plus tax

  • Logo and link to website will be featured on the CITY HOME page under the PLATINUM HEADING.
  • Logo and link to website will be featured on the PLATINUM Page under Sponsor Section.
  • Logo and link to website will be featured on the CHALLENGE REGISTRATION Page.
  • Logo featured on Scrolling Banner on Main TMC Landing Page.
  • One featured article (full page) in Magazine (article to be provided by sponsor)
  • One ¼ page Ad in the Magazine (print ready ad to be provided by sponsor)
  • Logo featured on TMC Social Media Platforms 3x per segment during Challenge period.
  • Display Ad sent out out to the Total Makeover Challenge email list. ( print ready ad to be provided by sponsor).
  • Invitation to Meet & Greet
  • Two Complimentary Tickets to Little Black Dress Event Party and Shape Your Vogue Fashion Show.
  • Logo displayed on Little Black Dress Event and Shape Your Vogue Brochure.
  • Opportunities to provide marketing materials for the tables at all TM Events.
  • Complimentary participation in Gift Bag Distribution to TM registrants who do not make TOP 30.
  • Complimentary spot in the amazing race (value $120)
  • (Admin Fee of $150 plus gst will be applied to in-kind donations only)

PLATINUM PLUS SPONSOR

$3,500 plus tax

All Platinum Plus Sponsors who donate a value of over $3500 will enjoy the same benefits as the Platinum Sponsor with an additional BONUS of having their logo and link to their website featured on the Newspaper Contest Site during the 3 Voting Segments as well as 2 –  1/2 page Ads in the Magazine (print ready ad to be provided by sponsor)

Quote from Marketing Consultant- Natalie Jones from the Abbotsford News for 2015 Abbotsford TMC

“The most exciting and fastest growing voting platform in Black Press is coming again this winter… Total Makeover Challenge, supporting women’s personal growth! Produced by Shape Your World Society and proudly sponsored by the Abbotsford News, we invite you to join us and build your brand. Last season’s Total Makeover Challenge drew over a 1/2 million votes through Abby News’ online contesting platform. As told by the votes alone, this online voting platform receives a HUGE volume of traffic in concert with abbynews.com’s already profound local web traffic – averaging 120,000+ uniques/month and 500,000+ page views/month. Likewise, editorial coverage, promotional ads and social media posts for TMC have massive reach due to the contest’s general popularity. Heading into next season, the Total Makeover Challenge enjoys a massive and ever-increasing public following while empowering and inspiring hundreds of women and their families to transform their lives inside and out… and raising funds for local charities while they’re at it! This provides an unmatched sponsorship opportunity to guarantee BIG exposure for your business:”

(Admin Fee of $150 plus gst will be applied to in-kind donations only)

 

DIAMOND SPONSOR

$5,500 plus tax

In partnership with our Publication Platform and Shape Your World Society.

Newspaper will provide the following:

  • Logo and link to website will be featured on the Publication Platform’s voting site during the 3 VOTING segments.
  • (high-resolution, hyper-linked, prominently positioned web ad on the contest homepage)
  • Company logo on all Total Makeover Challenge print ads in the Newspaper. (minimum of 4)
  • Recognition on Newspaper’s social media feeds several times throughout the challenge.
  • Logo shown on a pop-up thank you message to all voters in all 3 segments. (where available)

Total Makeover Challenge will provide the following:

  • Logo and link to website will be featured on the CITY HOME Page of the city website.
  • Logo and link to website will be featured on the DIAMOND Page under Sponsor Section.
  • Logo and link to website will be featured on the CHALLENGE REGISTRATION Page.
  • Logo featured on Scrolling Banner on Main TMC Landing Page.
  • Logo and link to website will be featured on the MAIN LANDING PAGE visited by all cities.
  • Logo and link to website will be featured on the top of every page of that city.
  • Logo advertised in every monthly Total Makeover newsletter.
  • One featured article per segment in monthly Magazine (article to be provided by sponsor)
  • Three –  1/2 page Ads in the Magazine (print ready ad to be provided by sponsor)
  • Logo featured on Total Makeover Social Media Platforms 3x  a segment during Challenge period.
  • Display Ad sent out to the Total Makeover Challenge email list. (ad to be provided by sponsor). 
  • Invitation to Meet & Greet
  • Four Complimentary Tickets to Little Black Dress Event and  Shape Your Vogue Fashion Show.
  • Logo displayed on front page of Little Black Dress Cocktail Event and Shape Your Vogue Brochure.
  • Opportunities to provide marketing materials for the tables at all TM Events.
  • Complimentary participation in Gift Bag Distribution to TM registrants who do not make TOP 30.
  • Complimentary spot in the amazing race (value $120)

TITLED SPONSOR

$15,000 plus tax

Please contact us to customize this exciting sponsorship opportunity for your company. A Title Sponsor will enjoy the same benefits as the Diamond Sponsor with many additional BONUSES such as LOGO on the TOP of all our website, Banners/signs for events and weekly meetings, Volunteer opportunities for employees, Photo shoot of challengers at your company office (if local), Speaker at main events and at at least 1 of the weekly meetings, Representative to be part of the Panel of Judges to choose the challengers, be a judge in The Apprentice, FREE advertising in our monthly magazine (over 200,000 website visitors), Featured article in monthly Newsletter (Nov to June – article to be provided by sponsor) Logo featured on Total Makeover Social Media Platforms weekly during Challenge period, Display Ad sent out to the Total Makeover Challenge email list. (ad to be provided by sponsor), Your ad posted to our social media sites weekly. (Ad to be provided by sponsor), Opportunity to be interviewed by our videographer and posted on social media. Opportunity to have your 15 second commercial included in the city’s monthly showcase video, And MORE! We want to work with your ideas!

(Only one available per city)

 

2020 Dates and Times

Dates may be subject to change

 

LEVEL ONE:  Human Needs Assessment & 30 minute Coaching Session

Dec 1st, 2019- Sun Jan 12th, 2020
Application Submission Deadline  Sun Jan 12th, 2020 (Midnight)
Announcing TOP 30 Sat Jan 18th, 2020
LEVEL TWO (6 Wks.): Jan 18th  – Feb 29th, 2020
Meet & Greet  Sat Jan 18th, 2020 (1-5pm)

“The Real Me” Personal 

Development Seminar

Fri Feb 7th  6pm-10pm & 

Sat Feb 8th 9am-9pm

Voting for TOP 15 Fri Feb 21st 3pm- Tues Feb 25th noon, 2020

Amazing Race

Announcing Top 15

Sat Feb 29, 2020 (9:30am-1:30pm)
LEVEL THREE (7 Wks.): Feb 29th  -April 22nd, 2020
Voting for TOP 5 Fri Apr 10th 3pm –Tues Apr 14th noon, 2020

Little Black Dress Cocktail Party

& Silent Auction

Announcing Top 5 + Wildcard 

Week of Apr 20th-22nd, 2020 
LEVEL FOUR (5 Wks.): Apr 22nd – May 25th, 2020
Leadership Retreat  Sat/Sun  May 2nd and 3rd , 2020 

Voting for TOP 1

Shoppers Run for Women

Fri May 15th, 3pm- Tues May 19th noon, 2020

Sat May 9, 2020 

Shape Your Vogue Fashion Show

Announcing TOP 1

Tue May 26th, 2020

 

 

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